저자의 연구 키워드

저자의 연구 키워드

#거래비용경제(Transaction cost economics)

#게임 광고

#게임 마케팅

#경쟁 강도

#구매의도

#기업혁신

#모바일 게임

#모바일(mobile) IoT

#모바일-커넥티드 카 상호작용

#비즈니스 프로세스 모델링(Business Process Modeling, BPM)

#상대적 이점(Relative advantage)

#시뮬레이션(Simulation)

#신기술 확보

#엔터테인먼트 산업

#옴니채널(Omni-channel)

#유명인 홍보효과

#응급 의료(emergent medial treatment)

#인간-커넥티드 카 상호작용

#자동심장충격기(AED)

#전환의도

#정보기술(Information technology)

#정부지원

#지각된 가치

#채널 통합 요인(Channel integration factor)

#커넥티드 카

#타 산업 진출의도

#AED

#ARENA

#ARENA simulation

#ASEAN

#Attractiveness

#Attractiveness of Celebrity

#BPM

#BPM: Business Process Modeling

#competition intensity

#Connected Car

#corporate innovation

#Cosmetic Medical Tourism

#Economics

#Emergent medial treatment

#Entertainment Industry

#government support

#Human-Connected Car Interaction

#ICT Contribution

#ICT Convergence

#ICT-based Applications for Silver Generation

#Input-output Analysis

#intention to enter other industries

#IoT

#IT deployment effect

#Mobile

#Mobile Game Marketing

#Mobile IoT

#Mobile-Connected Car Interaction

#Omni-Channel

#Perceived Value

#Playfulness

#predictive maintenance

#Purchase Intention

#Quality Uncertainty

#securing new technology

#Silver ICT Typology

#Silver Market

#Simulation

#SME

#SNS

#Sociocultural Attitudes towards Appearance

#Subjective Knowledge

#Switching Intention

#Task-Technology Fit

#Transaction Cost Economics