저자의 연구 키워드

저자의 연구 키워드

#감정

#고객만족

#고객신뢰

#관계마케팅에 대한 태도

#관람동기

#관람만족

#관람태도

#관여도

#구전의도

#기업연상

#대인관계지향성

#동일시

#물리적 환경

#브랜드 인지도

#브랜드 친숙도

#브랜드 태도

#브랜드개성

#브랜드동일시

#브랜드선호도

#브랜드신뢰

#브랜드이미지

#브랜드인지도

#브랜드충성도

#브랜드태도

#서비스충성도

#서비스품질

#소비자-브랜드관계

#스포츠마케팅

#스폰서십 활동

#신뢰

#이미지

#이용의도

#재관람의도

#재이용의도

#지각된가치

#지각된품질

#추구편익

#충성도

#타이틀 스폰서십

#타인추천의도

#팀동일시

#affect

#attitude toward brand

#attitude toward the relationship marketing

#attitude toward viewing-

#attractiveness of altemiitives

#behavior after purchasing

#benefit sought

#brand attitude

#brand awareness

#brand experience on positive emotion

#brand familiarity

#brand identification

#brand image

#brand loyalty

#brand personality

#brand preference

#brand recognition

#Brand Trust

#consumer-brand relationship

#corporate ability

#Corporate Association

#corporate identification

#corporate image

#corporate loyalty

#corporate social responsibility

#corporate social responsibility association

#customer reliability

#customer satisfaction

#customer trust

#ecognized value

#exercise flow

#exercise satisfaction

#goal-oriented preference

#identification

#image

#intent of use

#intention to continue exercise

#intention to re-view

#interpersonal orientation

#involvement

#loyalty

#motives

#organization commitment organizational citizenship behavior

#organization justice

#organization trust

#physical environment

#recognized qualities

#recommendation intention

#relational benefits

#repurchase intention

#repurchasing intention

#re-viewing intention

#satisfaction

#self-control motives

#service authenticity

#service loyalty

#service quality

#social responsibility

#sponsor identification

#sponsor image

#sponsor loyalty

#sponsor trust

#Sponsorship activities

#Sport commitment

#Sport marketing

#switching cost

#team identification

#title sponsorship

#trust

#viewing-satisfaction

#word-of-mouth intention